Digital Product
Development
Create and publish one digital product with a sales page and launch plan, in four practical weeks.
Duration
4 weeks
You finish with
A launch-ready product and a 30-day marketing plan
What you'll receive
By the end you will be able to
- Identify a target audience and a problem worth solving
- Research and validate a product idea before investing too much time
- Use AI tools responsibly for research, writing and product creation
- Design professional digital products using accessible tools
- Set prices and calculate basic costs, revenue and profit
- Create an online product listing and sales page
- Market products through social media, email and content marketing
- Understand the basics of copyright, customer rights and digital delivery
Your curriculum
Your four weeks
Discover and validate your idea
Learn what to create and who will buy it.
- What digital products are, and how they work
- Types of digital products and business models
- Finding your skills, interests and expertise
- Customer problems and target audiences
- Competitor research and demand validation
- Using AI to brainstorm and evaluate ideas
Practical task: Research three product ideas and choose one to develop
Deliverable: Product Idea and Market Research Canvas
Create your digital product
Turn your idea into a product customers can use.
- Planning your product structure and content
- Creating eBooks, workbooks, checklists and templates
- Designing with Canva and other beginner-friendly tools
- Using ChatGPT and AI tools for brainstorming, outlining and editing
- Readability, accessibility and visual consistency
- Exporting, testing and preparing files for delivery
Practical task: Create a complete first version of your product
Deliverable: A finished, quality-checked digital product
Price, package and sell
Prepare your product for sale online.
- Choosing a name and a clear value proposition
- Setting a price, and understanding costs and profit
- Creating mockups and product preview images
- Writing persuasive descriptions with AI assistance
- Building a sales page or online listing
- Exploring Etsy, Gumroad, Payhip and your own website
- Secure file delivery and testing the customer journey
Practical task: Create a product listing and sales page
Deliverable: A product ready to sell through a chosen platform
Market, launch and grow
Promote your product and build a plan for growth.
- Building a simple digital product brand
- Social media posts and promotional graphics
- Content marketing and email list basics
- Using AI to plan campaigns and repurpose content
- Launching with a simple promotional offer
- Sales, conversion rates and customer feedback
- Improving your product and developing more products
Practical task: Create a seven-day launch campaign
Deliverable: A launch-ready product, promotional content and a 30-day marketing plan
Platforms and tools you'll explore
Digital product course
Start with Digital Product Development
Email us to ask about dates, availability and how to enrol.